Mission
Produce and sell beverages that exceed our customer’s quality expectations and offer excellent service at a fair price, to achieve long term viability of the Company, an adequate Return-On-Investment for shareholders and economic stability to employees, generating economic growth in the region’s economy.
Vision
To be a leading Company in the ice and beverage markets, keeping quality as a transcendent factor in our operation, distribution and service.
Values
- Honesty. Honesty in integrally fulfilling the Company’s functions with its customers, personnel, authorities, the environment and the community in general.
- Long term viability. To create a durable relationship between the Company and its personnel, through constant training and human-development programs.
- Innovation. Permanent search for better products and services for customers, as well as better growth opportunities for the Company.
- Service. To exceed customer’s quality, on-time delivery and personalized service, anticipating their needs and creating a trustful and long term friendship climate with them.
- Teamwork. We support working together as a team, performing our tasks trusting the work of other group members.
